Dongdaemun Market – A Must-Visit Spot in Seoul

Planning a trip to Seoul? For tourists looking to experience the local culture while enjoying some great shopping, Dongdaemun Market is a must-visit destination. It’s one of the most famous markets in South Korea, offering an exciting mix of traditional charm, modern style, and delicious street food. Whether you’re exploring during the day or late at night, Dongdaemun promises an unforgettable experience in the heart of the city.

Situated in central Seoul, Dongdaemun Market has been a major shopping and cultural centre since the early 20th century. Over the years, it has grown into a vast collection of retail zones. The market features everything from textile and fabric markets to wholesale fashion malls and bustling street vendors. It attracts both local and international visitors who come to shop, eat, and discover the unique atmosphere that makes this area so special.

There’s plenty to see and do at Dongdaemun Market, especially for first-time visitors:

Dongdaemun is one of the best places in Seoul to shop for fashionable clothes and accessories at affordable prices. You’ll find dozens of shopping malls like Doota, Migliore, and Hello apM, all packed with trendy outfits and unique finds. Many shops offer wholesale deals, making it perfect for bargain hunters or fashion lovers.

Tourists who enjoy trying new foods will love the variety of Korean street snacks here. Don’t miss out on local favourites like tteokbokki (spicy rice cakes), hotteok (sweet syrup-filled pancakes), and bindaetteok (mung bean pancakes). The aroma of sizzling snacks fills the air, especially in the evening.

Close to the market is the famous Dongdaemun Design Plaza (DDP), a modern landmark known for its unique architecture and exhibitions. It’s a great place to take photos, learn about Korean art and design, or simply enjoy the open public spaces.

One thing that makes Dongdaemun stand out is its 24-hour shopping culture. Several shopping centres and outdoor vendors are open until early morning, giving you the chance to shop after dinner or explore under the city lights. It’s an ideal activity for night owls.

Dongdaemun Market’s main shopping malls generally open at 10:30 AM and stay open until around 5:00 AM the next day. Some smaller shops and street stalls may open earlier and stay open later, especially on weekends. The market is busiest in the evening and late at night, making it a lively place to visit after sunset. If you’re a night-time shopper, you’ll love the buzzing energy of Dongdaemun after dark.

Dongdaemun is easy to reach from anywhere in Seoul:

• By Subway: Use Line 1 or Line 4 to reach Dongdaemun Station (Exit 8 or 9), or take Line 2, 4, or 5 to Dongdaemun History & Culture Park Station (Exit 14).
• By Bus: Many city buses pass through the area, including routes from Myeongdong and Insadong—popular tourist spots among visitors.
• By Taxi: Taxis in Seoul are affordable, and most drivers are familiar with Dongdaemun Market.

The market is also close to the Dongdaemun Design Plaza and Namsangol Hanok Village, making it easy to explore other top attractions nearby.