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Invitation To Quote

Invitation To Quote for the Development and Implementation of a Chain and Property Distribution Content Management System and Mobile Application integrated with Central Reservation System, Customer Relationship Management, Internet Booking Engine and other Systems

Summary

Travelodge Hotels Asia is inviting agencies to submit proposals for the development and implementation of a Chain and Property Content Management System and Mobile Application integrated with Central Reservation System, Customer Relationship Management, Internet Booking Engine and other Systems.

Interested agencies are to submit their proposals by 21th October 2020 before 5pm.

Please see below for the details of Scope of Work, Evaluation Criteria and Submission guidelines.

Brief Background of Travelodge Hotels Asia (TLA)

Headquartered in Singapore, TLA, a wholly-owned subsidiary of SGX-listed ICP Ltd, is responsible for the management and franchising of Travelodge hotels across Asia. Globally, there are approximately 1,000 Travelodge branded hotels across North America, Europe, Australia and Asia. TLA focuses on mid-scale hotels that are designed and operated for the savvy traveller. For guests who want to experience the world and feel the real pulse of a city, Travelodge hotels in Asia are situated in the centre of the action with unrivalled locations, providing thoughtfully designed rooms, convenient amenities and undisputedly comfortable beds for the best travel experience. TLA currently operates hotels in key gateway cities namely, Hong Kong, Seoul, Bangkok, Singapore, Indonesia, Kuala Lumpur and Penang, and will have new hotel openings in the near future in Vietnam.

Scope of Work

Integrations

CMS Integration with CRS (Central Reservation System)

  1. CRS API document will be provided subsequently
  2. Define the fields that needs to be integrated
  3. Single Sign On Authentication Setup
  4. HTTPS SSL access
  5. Room Rates displayed in CMS
  6. Offer Coupons
  7. Member Rates
  8. Public Rates

CMS Integration with CRM (Customer Relationship Management)

  1. CRM API document will be provided subsequently
  2. Define the fields that needs to be integrated
  3. Guest information
  4. Membership
  5. Booking History
  6. CRM Landing Page

CMS Integration with IBE (Internet Booking Engine)

  1. IBE API document will be provided subsequently
  2. Define the fields that needs to be integrated
  3. Review IBE UI customization function document
  4. Seamless design theme between CMS and IBE

Other 3rd Party Integration and Functionalities

  1. The Hotels Network Integration
  2. Trip Advisor Integration
  3. Google Map Integration
  4. 3rd Party Translation API Integration
  5. Integration with Cookiebot
  6. IP location detection for Currency Format
  7. User browser locale Language detection

Content Management System (CMS)

Design and Discovery

Key deliverables for Chain website:
Custom desktop and mobile website designs delivered in prototyping format.

  1. Chain Homepage
  2. Chain General Interior page
  3. Member Signup page
  4. Press Room
  5. Careers Page
  6. Special offer page
  7. Interactive map indicating the location of all TLA properties.
  8. Loyalty program – link out to CRM landing page
  9. CRM Landing Page design
  10. Finalise sitemap

Key deliverables for Property website:

  1. Property Homepage – All properties within its respective brand will use the same homepage design unless otherwise determined during Discovery.
  2. Property General Interior page – All properties within its respective brand will use the same interior page design unless otherwise determined during Discovery.
  3. Accommodations page – All properties within its respective brand will use the same Accommodations page design unless otherwise determined during Discovery. Each room type will have it owns respective pages within the accommodation page.
  4. Special Offers page – All properties within its respective brand will use the same Special Offers page design unless otherwise determined during Discovery.
  5. Photo Gallery – All properties within its respective brand will use the same Photo Gallery design unless otherwise determined during Discovery.
  6. Dining – All properties within its respective brand will use the same Dining design unless otherwise determined during Discovery.
  7. Attractions with interactive map – All properties within its respective brand will use the same Attractions design unless otherwise determined during Discovery.
  8. Meetings & Events – All properties within its respective brand will use the same Meetings & Events design unless otherwise determined during Discovery.
  9. 15 unique Templates will be identified and designed
    • 2 Design options for the Hotel home page
    • Corporate home page, based on the selected hotel page design
    • 1 Design option for all other templates based on the selected design of Corporate home and Hotel home
  10. 3 design revision rounds for all design templates. Same theme will be followed based on the approved Hotel home page
  11. Device (Tab/Mobile) designs as per the desktop designs
  12. Finalise sitemap
  13. Documentation
    • Website Architecture and Maintenance
    • User Training Manual
    • Photos and Videos upload standards
  14. User Training sessions

Development

  1. WordPress CMS Platform or alternate CMS platform recommended by the vendor
  2. Front-end development and identify user interaction on desktop and other devices
  3. Functionality development and integration of the Front-end development to the Content Management System
  4. Language module development that includes English, Simplified Chinese, Indonesian and Korean
  5. Uploading the translated content to the website (Translations will be provided by TLA)
  6. Dynamic Hotel Rates: integrated with CRS
  7. Stock Images – please quantify
  8. Image optimization and compression
  9. Quality assurance cycle to identify the technical matters and user interaction flow
  10. Vulnerability assessment and penetration (VAPT) testing with Acunetix https://www.acunetix.com/, manual validation against false positives, fix crucial identified issues, rescan to confirm fixes and provide VAPT Report.
  11. Release of the site for UAT and do the minor adjustments before the live release
  12. Live release and post launch testing

General Requirements

  1. Mobile First Design
  2. CMS Website to be mobile responsive and tested across browsers and various devices resolutions
  3. Display site language based on user’s browser’s locale. Language required: English, Simplified Chinese, Indonesian and Korean
  4. Standardise currency format shown on site, currency format to be shown based on user’s IP address.
  5. CMS has the ability to support translation through API.
  6. Ability to support animated content and video on corporate and property homepage.
  7. Ability to include a location map with pins for hotel within the same destination – cross-selling on the chain website.
  8. Offer page – TLA wide vs Cluster wide vs. individual hotels (room, meeting/events and F&B).
  9. Ability to feature key offers on homepage.
  10. Dynamic rate display on rooms, offer pages
  11. Booking console – API integration with Booking Engine
  12. Individual hotel photo/video gallery.
  13. Support large pictorial images.
  14. Sticky mobile click to call.
  15. Visible 2nd navigation menu.
  16. Visible CTAs.
  17. GDPR – integration with Cookiebot. TLA to sign up with Cookiebot
  18. Articles section for upload.
  19. Articles can be archived and set to disallow google search indexing.
  20. Web Form to be created
  21. A captcha for form-spam prevention
  22. Ability to customize the navigation sequence
  23. Disable Right-click on images to minimize download
  24. Website compliant with WCAG ADA
  25. Backend user access levels to allow for individual property CMS management and updates.

Member login

Visitors can register themselves as member to view member’s rate or visitors can sign in to their loyalty member portal aka CRM. If user is a CRM user, they will be logged into their CRM member profile. If the visitor is not a CRM user, they will only be able to see their saved profile in the CRS.

For a visitor that is NOT a CRM user:

  1. User enter the website e.g. room page and they are able to see the public rate pulled from booking engine as well as a message saying login to view member’s rate.
  2. There is module on the website that allows user to sign up as member to see the member’s rate. Member’s rate is pulled from the booking engine.
  3. There is a module to allow existing users to sign in to view & book member rate.

SEO-Focus

  1. Install and configure SEO Plugin
  2. Sitemap XML Generation
  3. Robots.txt Generation
  4. Image Optimisation for fast site loading
  5. Auto-generate SEO-friendly URL slug.
  6. Support semantic mark-up.
  7. Support H1 tag on every webpage.
  8. Allow the option to un-index a webpage from Google crawl.

Corporate website

  1. Ability to filter the 13 hotels by city. CMS is scalable to support more hotels
  2. Feature selected special offers filter by city
  3. Members sign up page
  4. Interactive Location map with pins and link to property microsite
  5. Press release to include filter by city
  6. Career page
  7. Loyalty program sign up/in page

Property website

  1. Hotel photo/video gallery.
  2. Feature offer on property homepage
  3. Interactive location map
  4. Individual room type landing page
  5. Individual offer landing page
  6. TripAdvisor Guest Reviews; display single review at a given time. (access to be provided by TLA where needed)
  7. Each property will have their individual footer with property contact details and property site map
  8. Some hotels have more facilities than the rest. CMS has the flexibility to add additional primary menu when needed.

Mobile Application – Android and iOS

  1. Both Android and iOS Operating Systems
  2. Single Codebase easy Management preferred
  3. Wireframe and Design Mocks per CMS Mobile First Design
  4. Same functionalities as Web CMS (except for browser specific functionalities such as locale for language)
  5. All APIs integrations are per Web CMS
  6. Same content as Web CMS
  7. App Icon Design
  8. Splash Screen Design
  9. Push Notification integration
  10. VAPT Scan, Testing and Fixing (minimally high/crucial issues)
  11. Google Play Store and Apple AppStore Submission
  12. Backend Training on Push Notification Management

User Acceptance Testing (UAT) Quality Cycle

  1. Test accounts creation/access
  2. Test for broken linksv
  3. Test all internal and outgoing links
  4. Check Form field validation
  5. Test Form submission
  6. Check for site loading speed
  7. Check for consistent navigation menu on each page
  8. Check for design consistency across Hotels
  9. Browser compatibility check – Safari, Chrome, Firefox, IE
  10. Mobile Responsive check – Android Internet Browser, iOS Safari
  11. Test various screen resolutions – Wide desktop montior, laptop, mobile landscape and portrait
  12. Check protected pages are not publicly accessible
  13. Test form fields with special characters e.g @#$$$%$#^
  14. Check SSL padlock showing on pagesv
  15. Test for data integration to CRM
  16. Test for data integration to CRS
  17. Test booking via IBE
  18. Test dynamic pricing reflected in CMS
  19. Members registration
  20. Test public and member pricing
  21. Run similar tests for Mobile Apps
  22. Push Notification testing for Mobile Apps
  23. VPN IP change to test for auto Currency formatting
  24. Browser locale for Language detection
  25. Run a comprehensive Website Audit and resolve critical issues
  26. Run a Sucuri and Malcare scan to ensure site is free from malware

Hosting, Security and Management

  1. Hosting Server located in Singapore
  2. 99.9% Server Uptime Guarantee
  3. WordPress Security Hardening
  4. Daily Website Malware Scanning
  5. Advance Security Web Application Firewall
  6. Security and Vulnerability Monitoring
  7. Site Down or Malware Auto Alerts
  8. HTTPS SSL Certification Installation
  9. Two Factor Authentication
  10. Various additional Security Features
  11. Daily Full CMS Backup (keep 21 recent copies)
  12. Monthly Hotel Updates – Offers, Articles, Content, Images, Support
  13. Quarterly Minor Enhancement or Technical Updates (2 days each)
  14. Technical Support (Email, Chat and Phone)
  15. Annual Acunetix Scan VAPT, Manual Checking of False Positives, Manual Penetration Testing, Fixing of Issues (minimally all critical issues) and Reporting. Acunetix access to be included in proposal.
  16. Annual Mobile App both iOS and Android VAPT, Manual Checking of False Positives, Manual Penetration Testing, Fixing of Issues (minimally all critical issues) and Reporting.
  17. 3 additional quarterly (after VAPT) Acunetix Vulnerability Scans, Manual Checking of False Positives, Fixing of Issues (minimally all critical issues) and Reporting. Acunetix access included in proposal.
  18. Unlimited Video content hosting
  19. Google Play Store and Apple AppStore Distribution
  20. Mobile App Push Notification

Website CMS VAPT

  1. Acunetix Auto Scan Report
  2. Manual validation against false positives
  3. Fix all validated vulnerabilities (minimally all critical vulnerabilities)
  4. Manual Penetration Testing
  5. Rescan and update Acunetix Report
  6. VAPT Report to TLA
  7. Frequency : Full VAPT before going live and once a year after. After VAPT, 3 Acunetix Scans (without Manual Penetration Test) to be performed quarterly (additional VAPT could be done upon major code changes)

Mobile App VAPT

  1. SAST and DAST Tools
  2. Based on OWASP methodologies
  3. Decompilation for Code Analysis and Manual Validation
  4. Fix all validated vulnerabilities (minimally all critical vulnerabilities)
  5. Manual Penetration Testing
  6. Rescan and update Report
  7. VAPT Report to TLA
  8. Frequency : Full VAPT before App publishing and once a year after (additional VAPT could be done upon major code changes)

 

Service Level Agreement

  1. Urgent Site Down or Hacks
    • Initial Response –
      1. Office Hours Weekday 9pm-5pm : within 2 hrs
      2. Outside Office Hours : within 8 hrs
    • Resolution – Depending on situation within 24-48 hrs (office hours)
    • Restore from Backup
      1. Office Hours Weekday 9pm-5pm : within 6 hrs
      2. Outside Office Hours : within 24 hrs
  2. Urgent Content Update – within 24 hrs
  3. Regular Content and Special Offer Updates – within 72 hours of Submission (Office Hours)
  4. 9.9% Server Uptime Guarantee

Submission and Evaluation

Evaluation Criteria

The proposals will be evaluated based on the following criteria :

  1. Compliance with the Specifications
  2. Company Track Record
  3. Experience in the Hotel Industry
  4. Price Competitiveness

Submission

Interested agencies are to submit the following items together with their proposals :

  1. Full cost breakdown, specifying one-time charge and recurring costs
  2. Profiles of the company and the project team
  3. List of past projects and clientele list
  4. Other value-added services

The proposals are to be submitted to : itq@travelodge-hotels.com with email subject as “ITQ Distribution Framework Proposal”.

Proposals are to be submitted no later than 21th October 2020 5pm.

Terms and Conditions

  • Due to the nature of the ITQ, Travelodge Hotels Asia may only be able to respond to shortlisted agencies
  • Travelodge Hotels Asia reserves the right to accept or reject sections of the proposal when awarding the project to the successful agency
  • Travelodge Hotels Asia reserves the right to change the scope of work specifications within reasonable limits
  • Travelodge Hotels Asia reserves the right to the working files and source codes of the development upon full payment
  • Travelodge Hotels Asia shall be under no obligation to accept the proposal with the lowest quote.
  • Agency is required to treat all information shared on this project with strict confidentiality.